We've said it before, and we'll say it again. You've likely heard it a million times, but now that it's time to name your own website and choose your own site domain address, it's not as easy as you thought it would be. When choosing a domain name, first break it down into stages, defining your domain name to the niche or service you're in, and then the type of service within that niche that you provide.
Let's say you're a freelancer. What kind of freelancer are you? There's freelance electricians, freelance painters, freelance writers, freelance consultants, and freelance nutritionists, just to name a few off the tip of the iceberg. By typing "freelancer" into your search bar, you're likely to come up with hundreds of pages of choices. That's why it's so important to narrow those choices down. Are you a freelance artist? Are you a freelance writer? Are you a freelance consultant?
Okay, now that you've narrowed down the field, it's time to narrow it down even more. What type of a freelance artist are you? The same goes for freelance writers. What type of writing do you do? Do you create business proposals, grants, newspaper articles, or novels? Are you a freelance fashion consultant? Maybe you happen to be a freelance wedding planner, or even a freelance nutritionist consultant. You see the picture. The more specificity you employ when choosing a domain name, the more relevant it will be to your products and/or services. Narrowing down your domain name to something that is extremely specific, focused, and relevant to what you do or what you provide will help you gain recognition by the Internet's search engines.
This is not a process that should be rushed. On the contrary, choosing a domain name, whether you're an independent freelancer, an independent contractor, or starting your own small business, it's important to choose a name that will grow with you. Your domain name should also obviously be easy to remember as far as what a customer or potential client is looking for. Again, be as specific as possible with not only naming your website, but choosing a relevant and keyword optimized domain name that drives traffic to your site quickly and effectively.
There is nothing more exciting than developing a website and launching it. However, it's just as important to make sure that people can find you in amongst the millions of other websites available on the Internet today.