If you have a website, you must have a domain name. If you're building a website and ready to launch online, you need a domain name. Several things to consider in regard to your domain name include whether it's easy to remember, easy to spell, and is relevant to your service, need or business.

If you're an auto mechanic, would you name a domain name after your wife or a hobby that's not related to your industry? You could, but it wouldn't help you get noticed on the Internet. Don't try to get cute or creative with domain names. Keep them clear and simple. A domain name is the literal website address where people can find you.  Therefore, it makes sense to tie your domain name into the service, action, skill, or product that you are promoting, selling, or creating.

A relevant domain name is essential for Internet marketing purposes. You want to attract potential clients and customers to your website, so they need to know how to find you.    If you sell hunting equipment, it wouldn't do any good to have a domain name that talks about whitewater rafting. Remember that people looking for your type of service or product will find you faster if your website domain name is relevant to your niche or industry.

When choosing a domain name, determine whether it will aid in marketing or promoting your brand. When selling or promoting popular items, you may find that the name you wish to choose is already taken. In such cases, add another word to the domain name, turning it from two words into three, for example, as in the difference between AutoMechanic and AceAutoMechanic.

Again, the most important thing is to create a domain name that is relevant to your website, product, or service. Don't make your domain name so long (YourAmazingAceAuto Mechanic) that no one but you is going to remember it. The impact of your domain name on search engine optimization and marketing is important.  If you don't understand these concepts of Internet marketing, do your homework before choosing a domain name.

You're competing with hundreds if not thousands of others not only in Australia, but around the world. That's why a relevant domain name is so important. Search engine optimization, search engine marketing, keyword optimization and placement are all essential in the relevance, promotion and marketing of your domain name.