What's really in a domain name? How about your business? You may not realize it, but the success or failure of your business may all boil down to your domain name. The goal of any business owner, whether you're a one-man operation or a company, is to get your name, product or service "out there". If you don't have a website these days, you either live in a very small town and are happy with your client base, or you're going to fail in making the profits you dream about before you even get started.

Your domain name is the literal address of your website on the Internet. If customers don't know your domain name, they can't find you. It's like someone from Alice Springs driving into downtown Sydney and trying to find a business office without knowing its address. No, you can't cheat and call on the phone and asked for directions.  You see the problem? Your domain name is how people find you on the Internet, and without it, you're just as good as invisible.

It's not enough just to have a domain name. In order to give your potential customers and clients an edge on finding you, your products and your services, your domain name should correspond to the product or service you offer. If you're a plumber, your domain name should have something to do with plumbing, and if you're a photographer, your domain name should have something to do with photography. It's not brain science, but you would be amazed how many people don't follow this simple rule.

Many first-time website owners make the mistake of using their own name as a website address. However, let's be realistic. Unless you're a famous person, how is anyone going to know your name? For example, let's say you create customized wheelchair accessories.  You name your website, "Nancy's Accessories". Okay, so now people know your name is Nancy, but they don't know anything about the accessories you provide. Do you provide sewing accessories? Car accessories? Clothing accessories? A domain name such as "Nancy's Wheelchair Accessories" would be much better, but it is long, and people (other than your friends and family) don't know who Nancy is.

Be as brief and specific when coming up with a unique domain name that gives your customers an idea of exactly what you provide. Don't leave them guessing. Remember, you're providing a literal roadmap for them to find you. Make sure your directions are clear.