Choosing a domain name is nothing that should be done in haste. Of course, everyone wants a cute and interesting domain name. After all, a domain name should reflect our personality, right? Nothing could be further from the truth. Your domain name is serious business. After all, and we’re not trying to be mean here, but other than your friends and family, who knows you, who you are, and what you do? 

If you're an artist, it makes sense to name your domain name or website address using words to someone looking for an artist will likely utilize. Break it down even further.  What type of artist are you? Do you work with clay, stone, watercolors or oil? Do you create works of art out of lumber or wood, or discarded tires? What would you call your domain name or your website address if you made arts and crafts out of used wine bottles?

What we're getting at here is to write down your domain name or your website address as specifically as possible so that people looking for a specific type of art will find it easier to find you. It doesn't matter whether you're an artist, a freelance writer, a house painter or a certified public accountant - when advertising or promoting your services and or products, you've got to be able to reach the audience you're looking for, and they have to be able to find you.

Unless you’re a famous movie star (and sometimes not even then), avoid using your own name as part of your domain name. Again, who knows you? Come up with specific words called keywords that will focus someone's search right to your website. We mentioned it above; if you are watercolor artist, use the word "watercolor" in your website name and domain name if you can. 

For example, if you were watercolor artist, some of the most usable and popular keywords that you might come up with may include canvas, watercolor, watercolor painting, watercolor techniques, watercolor projects, watercolor tutorials, and so forth.  When you're trying to find something on the Internet, what do you do? Do you look for someone's name in particular, or are you looking for the word or word phrase that best defines your search?

You don't want your domain name to be too terribly long, but you don't want to use initials either. Again, the most important thing when choosing your domain nameis to make it easy for people to find you, your products or your services.